I spend a lot of time traveling which means I also spend quite a bit of time rushing to the airport to wait for takeoff. During my waiting and flying time I make the most of it by reading.
While reading this book, I thought if you are an entrepreneur looking to revitalize your marketing efforts, or revamp your business, 15 Ways to Grow Your Business in Every Economy, by Mary Kelly, PhD is a great book to add to your library.
This book not only shows you how to be more productive and profitable in your business, 15 Ways to Grow Your Business in Every Economy will help you align your personal and business goals so you can build your business with the same passion and vigor you approach other areas in your life. I don’t know about you, but like so many other entrepreneurs–nothing is more personal to me than my business.
While each section is relevant, Identify Your Business Goal, Identify Your Life Resolutions, and Reiterate Integrity and Ethics, stood out for me. In this day and age where capitalism seems to have pushed many businesses into unethical business practices for profits, they serve as a reminder to be of service to our clients and always put their needs first—this is the true recipe for success in business.
Social media marketing has become a major component of marketing plans for many businesses, but remains much of a mystery to many. The “Using Social Media for Marketing” chapter details the social media outlets to help you decide which is right to promote your business. Also provided is a Social Media Marketing Checklist to guide you while establishing a professional on-line presence. Dr. Mary Kelly has packed this book with excellent marketing tips, questionnaires and resources so you may immediately start improving your business.
15 Ways to Grow Your Business in Every Economy is an excellent business guide for any small business entrepreneur ready to do what it takes to take their business to the next level. Click here to visit Dr. Mary Kelly’s Website.
As always, please feel free to share your thoughts and experiences.
Carmen M. Perez, Travel Planner
Your Florida Travel Expert and Girlfriends’ Getaway Specialist
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